Wet ‘n Wild Reformulated Palettes




Wet n’ Wild has long been my favorite drug store beauty brand. ❤ Their quality and prices seriously can’t be beat!  Plus, their products are readily available at Walgreen’s, Target, and on their website.  Their Color Icon Eyeshadow Palettes, which retail for $5 USD, have always been a particular favorite.  Recently, Wet n’ Wild released new, reformulated versions of these signature palettes, which now feature 10 pans (versus the 8 pans in the original version).

I decided to pick up a couple to see how they compared to the originals.  I went with Comfort Zone (my all-time favorite Wet ‘n Wild palette) and Not a Basic Peach. 🙂

Shots of the palettes with and without flash are shown below.

I swatched each palette dry, using my finger (no primer).  First up is Not a Basic Peach. Swatches are shown below without and with flash.

Unlike Comfort Zone, Not a Basic Peach is not identical to reformulation of an earlier palette.  I found that it’s shades were most similar to Wet ‘n Wild’s Sparkle Till Morning palette.  However, Not a Basic Peach features a combination of matte and shimmer shades.  The original Color Icon palette was entirely shimmer.  To be honest, I generally prefer shimmer shades to matte. So I really loved the original palettes. 🙂 But I know some people prefer matte; so I can appreciate Wet ‘n Wild’s effort to accommodate everyone.

A side by side comparison of Not a Basic Peach and Sparkle Till Morning is shown below.

To see how some of the new Not a Basic Peach shades matched up to the original Sparkle Till Morning Shades, I swatched a few of the similar shades side-by-side.  While the shades weren’t identical, they are very similar:

  • a. vs. b. – This dark brown shade is a matte in the Not a Basic Peach palette, while it was a semi-matte shade with gold shimmer in the Sparkle Till Morning palette.
  • c. vs. d. – This duochrome teal blue shades are very similar; but the new Not a Basic Peach shade is a lighter blue.  I prefer the Sparkle Till Morning shade, which is richer and has a more pronounced gold undertone.
  • e. vs. f. – Again, these shades are very similar.  They’re both peachy metallic shades, with gold shimmer.  The Not a Basic Peach shade is a deeper peach, while the Sparkle Till Morning shade is a bit lighter.
  • g. vs. h. – These shades are less of a match.  The Not a Peach Shade is more of a true gold, while the Sparkle Till Morning shade is more bronze.  They’re both really lovely shades though. 🙂

The side-by-side comparison is shown below without flash.

Next, is Comfort Zone – which again is my all-time favorite Wet ‘n Wild palette.  So I was a little skeptical when I heard that it was being reformulated.  Thankfully, the reformulation kept the shades (in terms of color and finish) mostly the same and simply added the two matte transition shades.

Side-by-side pictures are shown below, with and without flash.

I swatched the new Comfort Zone palette dry, with my finger (no primer).  Each swatch is about 3 passes.  Swatches are shown below with and without flash.

Next, I swatched five of the repeated shimmer shades in the  Comfort Zone palette.
In terms of color and finish, these shades are nearly identical from the original to reformulated version.  So I won’t do a color comparison, like above.  A picture of the side-by-side comparison without flash is shown below.

So now my overall thoughts on the reformulated Color Icon Eyeshadow palettes.


  • The new formula has less fallout and is buildable.
  • The new formula seems to be long-lasting.  The swatches stayed put on my arm until I cleaned them off with eye makeup remover.
  • The colors are consistent with the original formula.
  • The new palettes feature a combination of matte and shimmers.
  • The prices is the same!
  • More compact packaging.


  • The original formula seems more pigmented and “softer,” requiring only a single pass to achieve a high level of pigmentation.  In contrast, the new formulation is “harder” to the touch and required several passes to achieve the same level of pigmentation as the original formula.
  • Smaller pans – The original Color Icon Eyeshadow Palettes only featured 8 pans, so each shade was about twice as big as the new formulation.
  • No brush/applicator –  I’ve literally never used the little dual-ended brush/applicator that came in the original palettes.  But those who did will be disappointed to find that it’s not included in the new palettes.

Although there are more points in the Pros column than the Cons, I’m not convinced a reformulation was needed for the Color Icon palettes.  Honestly, I thought they were pretty great to begin with! ❤ But for those who like matte shades, these will probably be an improvement.  Additionally, the new formula may be a little bit easier to work with, in terms of reduced fallout.  I’ll probably just use both versions, depending on my needs. Lol.  What do you guys think!? 🙂


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